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Canada’s Lifeline

We have partnered with Canada Life – founding sponsors of the student donor recruitment program – to bring you NextGen Lifeline.

NextGen Lifeline is a fantastic way to engage youth on the significance of blood donations. You and your donor recruitment team will become key players on campus, raising awareness and organizing recruitment events. Your involvement can potentially save or improve the lives of hundreds of patients in need of blood and blood products.

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How to get involved

You and your donor recruitment team will become key players on campus, raising awareness and organizing recruitment events.

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Sample Team Structure

You can’t do this alone and we want you to succeed. You’ll need a team of individuals to help you spread the word and recruit blood donors.

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Volunteer training requirements

As NextGen Lifeline volunteers, you are public representatives of Canadian Blood Services and we want to help you succeed. You’ll be trained as per our guidelines and offer support along the way.

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Social media guide

Social media is a powerful tool. Use it to build awareness, share news and promote your recruitment events. We’ll provide you with some branded content to help you get started.

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What’s new

06/11/2026

News release

Canadian Blood Services is advancing Canada’s blood system resilience

June 11, 2026 (Ottawa, ON) - Canadian Blood Services is advancing a major future-shaping initiative, transforming its products and services to become more agile and resilient through innovation and collaboration.

06/08/2026

News release

Canadian Blood Services marks National Blood Donor Week by celebrating the donors behind Canada’s Lifeline

June 8, 2026 (Toronto, ON) — National Blood Donor Week is an opportunity to spotlight the generosity of donors and invite all those eligible to fill the donation chairs this summer

05/12/2026

News release

Put Canadian pride into action: Canadian Blood Services invites people across Canada to fill every chair this summer

May 12, 2026 (Toronto, ON) — At a moment when many Canadians are looking for positive ways to show up for each other, Canadian Blood Services is issuing an invitation to new donors: fill every donation chair in the country this summer.